Between every great play is often, a great commercial. For many, those thirty-second films are the reason why they tune in each year. At least for us.

We've pulled a selection of some of our favorites from over the years.

Jeep - Groundhog Day

Director: Jim Jenkins
Production Co: O Positive
Agency: Highdive

Doritos - Ultrasound

Director: Peter Carstairs
Production Co: Mr Smith
Agency: Goodby Silverstein & Partners (+) Cummins & Partners

Budweiser - Puppy Love

Director: Jake Scott
Production Co: RSA
Agency: Anomaly

Volkswagen - Mini Darth

Director: Lance Acord
Production Co: Park Pictures
Agency: Deutsch

Apple - 1984

Director: Ridley Scott
Production Co: Fairbanks Films
Agency: Chiat/Day

Squarespace - Winona in Winona

Director: Tim Godsall
Production Co: Anonymous Content
Agency: Squarespace

Hyundai - Smaht Pahk

Director: Bryan Buckley
Production Co: Hungry Man
Agency: Innocean

Tide - Tide Ad

Director: Traktor
Production Co: Rattling Stick
Agency: Saatchi & Saatchi

Old Spice - The Man Your Man Could Smell Like

Director: Tom Kuntz
Production Co: MJZ
Agency: Wieden+Kennedy

Audi - The Chase

Director: Ivan Zacharias
Production Co: Smuggler
Agency: Venables Bell & Partners

Snickers - Betty White

Director: Craig Gillespie
Production Co: MJZ
Agency: BBDO New York

Levis - Odyssey

Director: Jonathan Glazer
Production Co: Academy Films
Agency: BBH

EDS (HP) - Cat Herders

Director: John O'Hagan
Production Co: Hungry Man
Agency: BBDO


Are we missing any? Drop us a note and let us know what your favorite Super Bowl Commercial is!